This story was originally written for The Spenardian.
Bea Barth learned how to hand sew from her aunt in the Philippines where she grew up. Now Barth, alongside her best friend Kristina Carlson, has launched one of Alaska’s first intimates company. Love, 49 began in February of this year after Barth and Carlson saw a limited market of local handmade lingerie in Anchorage.
Love, 49’s intimates will soon be available to purchase at local boutique and spa, The Beauty Room. A Marie Antoinette themed trunk show, which will take place from 4-7 p.m. July 14, will showcase Love, 49’s current collections. Following the trunk show, Barth’s collections will be available full-time for purchase at The Beauty Room. Orders can also be made through The Beauty Room if a size or collection is not available in store.
Barth hopes that the collaboration with The Beauty Room will establish a larger known presence of the business among Anchorage residents.
“Hopefully with The Beauty Room, a lot of other small, local businesses will see that we’re out here, kind of more exposure in that sense. All in all, we just want to show the community that they need to support local,” Barth said.
Barth, who attended elementary and high school in Spenard, designs the intimates and helps with marketing. There are two seamstresses on contract besides her and Carlson, who split duties of managing the business.
Love, 49 offers sizes online that range from small to large, but custom orders are available for anyone to purchase at no additional cost.
“Our main goal is to make everyone feel like they belong and make everyone feel beautiful,” Barth said.
Chelsea Johnston is the marketing and event coordinator and buyer for The Beauty Room. Johnston heard the buzz about Love, 49 from social media and friends who had modeled the intimates in photo shoots.
“For me, it seemed like all of a sudden I was hearing about Love, 49 from everyone! I was seeing the gorgeous items, hearing about their quality… When I learned about how the products were locally handmade and about their mission to support other small local companies by getting their supplies from them, I was sold,” Johnston said. “We at The Beauty Room wholeheartedly believe in supporting local and shopping small so we love working with other companies that have the same ethical values; I also believe in the items themselves. Not only are the pieces beautiful, but the bralettes are also supportive and fit various body types.”
Anchorage resident, Erin Lee discovered Love, 49 on Instagram around Valentine’s Day. Since then, she has ordered several sets from Barth.“I love the fact that each set is handmade and unique. I’m a huge supporter of local small businesses, as I hope to start my own small business one day. I love the sense of community you get from purchasing from someone local, and the genuine passion they have for producing such gorgeous and comfortable sets,” Lee said.
“I love the fact that each set is handmade and unique. I’m a huge supporter of local small businesses, as I hope to start my own small business one day. I love the sense of community you get from purchasing from someone local, and the genuine passion they have for producing such gorgeous and comfortable sets,” Lee said.
Barth hopes to release a new collection of intimates before the end of summer.
“The nice thing about everything handmade is that you can make it however you want. That’s what we’re here for,” Barth said.
Love, 49’s trunk show will take place July 14, 4 – 7 p.m. at The Beauty Room.
The Beauty Room is open Monday through Friday from 10 a.m. – 7 p.m., and Saturday from 10 a.m. – 6 p.m. The Beauty Room is closed on Sundays. To view more of Barth’s intimates, or to inquire about custom orders visit love49ak.com.