This story was originally written for the Anchorage Press.
Several years ago, Alexa Daniels was managing a coffee shop in Anchorage. She decided to start selling paleo doughnuts as a way of boosting revenue. Now, she just finished managing a Kickstarter campaign to raise money to launch national production of Fossil Fuel, a local doughnut business in Anchorage that’s keto, paleo, vegan and gluten-free.
There are currently five co-owners of Fossil Fuel and one employee. Daniels and her boyfriend, Jordon Bolton, both quit their jobs to work full-time at Fossil Fuel. The team is currently baking around 1,000 doughnuts per week.
Bolton, a co-owner of Fossil Fuel, could tell that Daniels wasn’t passionate about her job managing the coffee shop. At one point, the two of them took a backpacking trip to South America. Bolton said that throughout the trip, Daniels was talking about how she wanted a change of pace when they returned to Alaska.
“She wanted to do something on her own, and I was like, ‘Well, I’m on board, too,’” Bolton said. “I figured I would just go all in on this… it’s been really fun.”
Daniels said the community reaction and support has been “mind-blowing.”
One Facebook review says, “This company fills a need for a variety of personal niches, and does so deliciously! For me, the challenge is living a ketogenic lifestyle and constantly being on the go. These [doughnuts] are an easy answer to get the nourishment and fuel my body needs while enjoying the tasty treat that they are.”
Money from the Kickstarter campaign will go towards gaining nutritional claim certifications, finalizing eco-friendly packaging and beginning test runs with a co-packer on the west coast. Fossil Fuel hopes to launch production on the west coast by August of this year and expand to the east coast soon after.
“The reason we planned to go national in the first place is because I thought the demand for this kind of product would be more so on the West Coast, but truly, Alaskans are so supportive of anybody who is trying to go for it. It’s the perfect place to have started and gained that loyal customer base,” Daniels said.
The nation is prepped for Fossil Fuel after the business was featured on NowThis, a website and media organization’s website. Their Facebook video was viewed by over 70,000 people.
Daniels says that her long-term goal is to make their doughnuts into a medical food for diabetic patients.
Fossil Fuel has several flavors including “Choco-Nut” and “Le’matcha,” but will be releasing two new flavors after their Kickstarter; a blueberry lavender doughnut and a coffee cake made from Kaladi Brothers Coffee, sprinkled with shredded coconut. Daniels said it took around two years to come up with the final recipes.
You can try one for yourself at several locations in Anchorage, including BB’s Coffee Shop, Perkup Espresso, Honey Pot Coffeehouse, the Alaska Rock Gym and DG’s Espresso. They are also available at the Perfect Start and J&J Food Mart in Wasilla, Brew Haha in Palmer, Sleepy Dog Coffee Co. in Eagle River and Shorty’s Coffee in Kenai. Orders can also be placed through their website. Fossil Fuel says that they are actively seeking new partnerships with businesses interested in carrying their doughnuts.
“We’re trying to do something that makes us and other people feel good,” Daniels said.
Fossil Fuel’s Kickstarter campaign ended on July 23.